We are a leading global executive education company founded by alumni of Harvard Business School, UC Berkeley and IITs. Northwest Education designs, markets and delivers executive education programs across the world for senior executives in partnership with some of the most renowned business schools in the world including Stanford Center for Professional Development, Harvard Medical School Executive Education, MIT Professional Education, Chicago Booth School of Business, UC Berkeley Haas School of Business, UCLA Anderson School of Management and Yale School of Management.

Website: https://northwest.eductaion

Roles and Responsibilities:

- Develop, create, manage, review, and perform program marketing responsibilities associated with Google Ads, Facebook, Linkedin, and other digital platforms through paid advertising.

- Executing marketing campaigns through Facebook and Linkedin ads platforms for brands and deliver high ROAS

- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid marketing initiatives

- Plan and execute on monthly and quarterly plans to scale the lead volumes and manage marketing spend

- Create daily, monthly and weekly reports to analyze the performance of the campaigns.

- Acquisitions & Traffic Growth - Bringing Customer Acquisition Cost down with a steady focus on quality user growth & retention.

- Provide oversight, manage and can generate daily, weekly and monthly reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Idea & conceptualize new marketing and communication ideas resulting in marketing effectiveness

- Expertise in advanced analytics implementation, reporting and insights on a platform such as Google Analytics

- Focus on the ROI of all marketing activities and have the creative ability to constantly improve performance.

Requirements:

- Experience in setting up and optimizing Facebook, Linkedin & Google AdWords campaigns

- Robust experience in brand positioning and marketing to drive aggressive sales.

- Willingness to learn and attention to detail

- Go-getter who looks forward to a Hands-on role.

- Strong analytical skills and data-driven thinking

- Good working knowledge of MS-Office, particularly Excel and PowerPoint

- Google Adwords Certification (preferred, not required)

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Good knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

- Up-to-date with the latest trends and best practices in online marketing and measurement.

- Comfort working in a fast paced, dynamic and often ambiguous environment where multi tasking & prioritising is highly essential.

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