HR at The Choice Fashion Pvt. Ltd
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Manager - Marketing/Operations (1-4 yrs)
Marketing Operations Manager
Site Merchandising & Management :
- Enhances customer experience and journey by optimizing homepage, site page, and PDP content, site search, and site taxonomy.
- Uses shopify catalogue to ensure the taxonomy, sequencing, chosen images, pricing, and promotional tags are accurate.
- Review and test product recommendation slots to ensure best performance.
- Conduct daily audits of the live site to ensure all product content is updated and accurate.
Go-To-Market Management :
- Collaborate with internal brand marketing, creative, and digital teams to adopt campaign strategies for the branded site.
Reporting and Optimization :
- Manage ecommerce reporting and dashboards. Report on results and make recommendations to help evolve our performance and effectiveness.
Email/CRM :
- Support the department revenue goals by leading email and SMS marketing including strategy, planning, implementation, analysis and optimization. Identify opportunities with key segments, develop and present A/B tests to scale revenue and KPIs.
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