Head Recruitment at ExpertEase
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Manager - Marketing Operation - Startup (3-6 yrs)
Core Responsibilities
- Ensure execution of the company's global marketing strategy with quick turnaround times by coordinating between internal team members and stakeholders and external vendors
- Align marketing framework throughout the organization
- Develop and maintain a rigorous reporting approach to measure marketing attribution
- Act as primary liaison between marketing and sales teams for coordination of events
- Manage and grow marketing technology stack with inputs from global team.
- Leverage CRM and marketing automation platforms for dash boarding marketing activities
- Coordinate with US counterparts to execute all digital marketing strategies and tactics including SEO/SEM, Blogs and Forums,
- Page optimizations, remarketing, calls-to-action, email campaigns and more for demand generation
Required Skills
- Fluent English communication skills across all levels of team.
- Hands-on approach to fast paced parallel initiatives
- Team management skills - internal and external
- 3+ years' experience in a business environment with digital presence
- Broad view of the tech world, and an interest in social impact or international development
- Analytics and toolchain e.g. automation platforms Salesforce, AdWords strongly recommended
- Good knowledge and interest in SEO/SEM, blogs, social media, campaigns and analytics
Desired Skills and Experience :
CRM administration (ideally Salesforce), Marketing automation administration (ideally Pardot),Email systems, Digital marketing
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