Job Summary

This position is responsible to Manage, Develop, Execute the Marketing strategies for all International Markets from generation of a New product to Branding.

Key Responsibilities :

- Build and propose Marketing strategies for each key market and different Sales channels as Retail/ Foodservices/Online.

- Identify new categories with Sales Team and lead feasibility studies with proper payback. Make them scalable.

- Manage all Projects and generate a Matrix of priority after consolidation. Run PDCA model with proper Action Plans.

- Lead all the Innovation process for Exports.

- Evaluate International Competition, Global trend reports and how connect to business

- Define an efficient process for Product Development from concept till production/sales/consumer response.

- Responsible to propose and manage a Marketing Budget.

- Lead interaction with third parties/own packaging development and artwork.

- Propose Artwork, New designs, Premium, New concepts, Brand rationalization, Portfolio.

- Define Price position for Premium products and follow-up Sales development.

- Lead and Optimize Value Added KPI, following up all the Plans with Production Planning and Sales, doing necessary adjustments to increase our Brand awareness to consumer.

- Support participation at Food Fairs (Quote, Booth, Invitation, Catalogues, Displays, packaging exposition)

- Give visibility of all Projects, Initiatives and Value Addition leading a Monthly Forum

Key Performance Indicators (KPIs)

- Value Added KPI

- Achieving the budget (volume, revenue, margins and profits)

- Customer expansion for Value Added

- Innovation - Quantity, Volume, Profit

- Channel Development : Retail/Foodservices/online

Qualifications Educational Requirements

Bachelor's degree Yes, MBA degree in business or management related field plus Sales certifications Yes

Work Experience :

Minimum of 10 years of Marketing with the Frozen Food (meat, vegetables, ready meals) Industry, in a Leadership position with exposure of different geographies. Yes

Competencies/Skills Required :

- Export Process & Regulation

- Product Knowledge

- Leadership skills

- Costing & Feasibility

- Understanding of Value Chain

- Competitor Insight. Market Gap Analysis.

- Negotiation Skills

- Communication skills (English required)

- Interpersonal skills.

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