- We currently have an opportunity with a global high-end luxury brand in the private members- club space for the role of Marketing Manager.

The requirement is as follows :

The key responsibilities include :

- Help build strategies for brand development, marketing and communication and a plan to effectively implement those including a marketing/communications calendar and annual budget

- Help develop and execute brand and marketing campaigns (print, AV and digital)

- Write copy (where required) that can create impact and will resonate. 

- Ensure collaterals match the copy and maintain the high-quality standards set.

- Supervise the creation, design and delivery of all marketing collateral including club collateral, press material, emailers, presentations, membership sales material, etc.

- Build and implement effective digital marketing and social media strategy.

- PR, both digital and conventional

- Marketing our services, amenities and events to the members

- Ensure consistency in messaging and communication across all collateral and touchpoints

- Plan and supervise the production of events that are aligned with the brand and the interests of the members.

- Co-ordinate with the appointed freelancers, agencies and consultants and ensure delivery of the highest quality and within timelines

- Seek out and establish strategic tie-ups (particularly for widening the membership collective e.g. with Amex, YPO, EO, FICCI, CII etc), partnerships (including reciprocal club partnerships) and alliances with brands (including sponsorships) and service providers

- Maintain, track and present an MIS of all ongoing activities on a weekly/monthly basis or as may be required

- Analyze market trends and recommend changes as and when required based on analysis and feedback

- Create an ongoing loyalty program both for membership referral and consumption rewards and initiate tactical programs for both from time to time.

Candidate profile :

Minimum level of Education : MA/MBA degree with specialization in Marketing, Advertising, Communications.

Knowledge &Experience required :

- 5 - 8 years of working in the marketing team of premium/luxury brands

- Proven track record of preparing and implementing marketing plans including budgets

- Knowledge and experience of Digital and Social media marketing

- Sound understanding of design and advertising principles

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.