Duties and Responsibilities :

Design and deploy the marketing strategy and plans by leveraging consumer insights, market analytics, and innovation in order to increase the consumer base, grow the market share and penetration, create brand identity, and spearhead strategic partnerships and alliances leading to higher engagement, which in turn results in sales and profitability.

- Examine competition performance and new activities, analyse historic trends in brand performance, and interpret changing consumer/user behaviour across all the markets.

- Design the short-term and long-term marketing roadmap detailing the priority areas, resource requirements, etc., while ensuring complete alignment with the digital roadmap and organizational strategy.

- Review and approve the marketing performance plan for the year and ensure its alignment with the marketing strategy.

Requirements:

- Proven experience in Marketing for a minimum of 3+ years

- Ability to see the big picture, visualize the future, and develop relevant functional strategies that add value to our business.

- Ability to prioritize and cope with competing demands.

- A sense of urgency and excellent execution and project management skills.

- Strong acumen for numbers and experience working on developing budgets and finance, including expenditures, research and development appropriations, and return-on-investment and profit- loss projections.

- Experience in analyzing statistics regarding market development, acquiring and analyzing data, as well as consulting with internal and external sources.

- Experience in coordinating and working with on-shore and off-shore teams. Working with Jewellery Industry will add advantage.

- Up-to-date with current and online marketing techniques and best practices

- Customer-oriented approach to ensure that customer satisfaction is at the core of each of its business decisions

- Should be a balanced individual capable of developing creative solutions while anticipating and mitigating risks

- Should have business acumen and be a strategic thinker

- Should be a tenacious, solutions-oriented, results-driven individual

- Should be comfortable working with complex challenges and understand the value of rapid test and learn approaches

- Must be a self-motivated go-getter who takes ownership in delivering challenging tasks in a fast-paced growth environment.

- Should live and breathe Marketing

Education and Experience :

- Bachelor's degree in marketing, advertising, journalism, business, or a related field.

- Master's degree in business administration from a Tier 1 or 2 management college.

- 3- 5years of experience in sales management, marketing, and business development.

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