Manager - Marketing - IT Software Firm (3-5 yrs)
Responsibilities :
Job Description - Marketing Manager
Responsibilities include : Demand Generation, Content Development, Event Management, Competition Tracking, Sales Enablement, Analyst Relations, Vendor Management
Details :
- Plan and execute multi-channel demand generation campaigns across email, social, advertising, website and other channels - includes theme identification, content and messaging, audience identification, campaign execution, optimization and analysis
- Multi-format content authoring for whitepapers, blog, presentations, case studies, website, videos, social media, etc. Should be able to translate complex concepts into simple to understand messages
- Plan and execute webinars involving clients and partners
- Develop positioning and messaging to differentiate Sirion in the market
- Work with Product Management team to develop a deep understanding of the product, value proposition, use cases, and functionality
- Conduct competitive research to identify positioning themes
- Manage participation in international conferences including logistics, promotions, working with sales/clients on presentations, post-event follow-ups, etc.
- Enable sales and inside sales through expertise on positioning, competition, collateral, and tools
- Facilitate PR through press releases, awards, and mentions in relevant publications.
- Contribute to SirionLabs- through leadership strategy by identifying and addressing gaps in existing content coverage; incorporating audience personas and keyword strategy into the content strategy
- Manage analyst relations program. Build awareness and top-of-mind recall amongst key analysts and ensure coverage in relevant reports
REQUIREMENTS :
- B2B marketing experience targeting US and European markets in the technology or professional services industry.
- Candidates from SaaS based technology companies or from contract management, vendor management, procurement and sourcing industry preferred
- Strong understanding of B2B content strategy and hands-on experience in authoring professional, B2B marketing content - both long-form and short-form content
- Demonstrable track record of driving demand generation programs with a sound understanding of lead funnel management
- Strong understanding and experience in inbound marketing programs
- Good understanding of digital marketing - SEO, keywords, conversion optimization, analytics
- Good experience with marketing automation tools such as Hubspot and SFDC
- Excellent soft skills - oral and written communication, story-telling, presentation, project management and team work
- Academic Qualification: B.E. plus MBA in Marketing
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