Marketing Manager

Locations: Pune

Experience: 8+ years

About us:

Our client makes data easier to understand by explaining the insights in words, using AI. Their product analyses data, derives insights and then communicates those insights, in words, in multiple languages.

About the role:

You understand what business intelligence and reporting inside out for all industries and we are looking for a multi-dimensional B2B marketing expert to help position us as the thought leaders in BI and Reporting space.

You will be reporting in directly to the CEO and would be managing a team of content writers, marketing executives and agency partners.

Responsibilities :

- Develop and execute strategy to build brand awareness and credibility of the company in new markets.

- Manage a team of writers, marketing executives and agency partners

- Deploy marketing campaigns and own their implementation from ideation to execution

- Formulate content strategy and plan a detailed content calendar.

- Produce valuable and engaging content for our website, blog and social media. Help create case studies and white papers. Produce and own all sales collateral.

- Organise webinars and host podcasts

- Strategise and deploy drip marketing campaigns

- Build strategic relationships and partner with key influencers and industry players.

- Be in charge of marketing budget and allocate/invest funds wisely

- Measure and report performance of marketing campaigns, gain insight and assess against goals

Requirements

- A minimum of 8 years of experience in B2B marketing together with the potential and attitude required to learn.

- Prior experience of working for a B2B software product company preferred

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

- Good taste, a sense of aesthetics and a love for great copy and communication

- Solid knowledge of website analytics tools (e.g. Google Analytics, Omniture)

- Up-to-date with the latest trends and best practices in marketing and measurement

- Knowledge of marketing automation software preferred

Job Benefits:

- A young and energetic workplace where new ideas are always welcome. The crazier, the better.

- Freedom to try new things; failure is not censured.

- Casual dress code

- 5 day work week. Yes, Sat-Sun off

- No over-time, proper work-life balance

- Take-it-when-you-need-it vacation

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