HR Recruiter at TIGI HR Solutions
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Manager - Marketing - IT (5-10 yrs)
Role: Marketing Manager
Experience: 4-7 years
Salary : up to 18LPA
What you'll work on:
As the Marketing Lead, You will be responsible for tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our Products. Ultimately, through your contribution to the renewable energy revolution, you will be doing your bit to mitigate the effects of climate change. These are a few things you can look forward to working on:
- Develop strategies and tactics to get the word out about our product and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our products to attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
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