Talent Advisory Partner at Catalyst Solutions
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Manager - Marketing - IT (4-10 yrs)
Responsibilities include :
- Formulating and executing the marketing plan. This includes new category & seller launches, cross-category placements, developing and executing Amazon site wide events, email programs etc.
- Developing promotions & excellence in execution to maximize ROI.
- Handling design, tracking merchandising and owning complete responsibility for all 3P Categories.
- Tracking and analyzing customer needs to be based on customer behaviour including search, browse and purchase.
- Regularly develop, test and analyze new merchandising tactics that sell products across all categories and increase conversion rates, documenting the results and sharing best practices with the team.
- Identifying problems and opportunities and responding accordingly, engaging cross-functional teams where necessary.
- Create category pages, brand stores, campaigns and develop/ manage free search improvement and SEM projects.
- Developing and managing SEM initiatives, free search improvement projects, online ads, social media campaigns and new traffic-driving content strategies.
- Analyzing and sharing relevant metrics and best practices from the executed initiatives across the organization.
- Developing, testing and analyzing new tactics to increase conversion rates and sharing them within the organization.
- Propose new traffic-driving content strategies.
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