Job Title: Marketing Manager

Company Profile: Nucleus Software has been providing Products and Services to various Global and Regional Financial institutions, from past 36 years. As a pioneer IT Service provider, Nucleus carry deep banking domain expertise and experience on latest technological trends. Nucleus's developed platforms powers the operations of more than 150 institutions in 50 countries, supporting multiple business veritcals, accessible through Mobile and internet channels

Responsibilities:

- Create Global and Regional marketing plans by understanding the market drivers and services business strategies- and converting services strategy into actionable marketing activities for business offerings promotion and business growth

- Execute yearly marketing calendar as per the identified steps and budgets in order to achieve the contribution, market share, sales targets and profits for allocated business offerings.

- Help identify opportunities for thought leadership and generate content. Handling corporate and service brochures for content, branding etc., conceptualizing win themes for proposals, client partnership brochures

- Identifying, listing, planning & executing events, Making Event Collaterals and supporting materials, negotiating with event organizers/managers & vendors for booth space, co-coordinating with them for attendee list and managing email campaigns.

- Study competitor marketing and promotion strategies and pre-empt the same. Conduct primary and secondary market research to analyse the opportunities, market gaps, industry trends etc

- Support the sales team in execution of identified go to market strategy

- Execute customer engagement programs for various verticals and target customers by extending the brand experience. Create customer evidence pieces such as case studies, testimonials etc.

- Managing Customer Visits and Handling Client, Pitch & Service Presentations

- Plan and run digital campaigns across channels for specific product and regions

- Working on Internal presentations, Employee branding, new service launches, Corporate Identity manual, manage new initiatives on corporate website, intranet (KM portal) and mailers.

- Analyst Relationship Management: Monitor analysts research agendas to influence upcoming work. Ensure regular interactions with key analysts and work with PR team to drive awareness of research inclusions

- Account Based Marketing - Execute highly targeted and customized marketing campaigns for key customers/ prospects

Main Interaction Points : 

- Pre sales

- Regional BU head/s

- Regional Sales Team

- Techno Functional Teams

- Legal and Finance Teams

- Customers/Prospects

Education: Bachelor's degree in Engineering /MCA + MBA

Experience : 

- An MBA in marketing or equivalent educational qualification

- Total Experience of ~15 years [5+ years of relevant work experience in a reputable Services Organization]

Key Attributes / Knowledge / Skills : 

- Strong strategic thinking with excellent analytical, interpersonal, operational and team skills

- Well aware of digital marketing landscape and driving principles

- Should be a techno-functional professional with a minimum 5 years work experience in IT Services marketing

- Should have a good understanding / appreciation of Software services business

- Candidates with Experience to SEA and Middle East Markets. Exposure to Japan will be a PLUS

- Good Knowledge of software tools and processes commonly used in marketing

- Capable of actively participating in ideation, problem solving and decision making

- Working with cross functional teams to achieve high standards of performance

- Preference will be given for prior exposure as a part of global marketing team

Location: Chennai / Noida

Experience: 15 yrs

Package: upto 33 L

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