Associate Consultant at HR Anexi Pvt. Ltd.
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Manager - Marketing - Internet/Online (4-8 yrs)
Below are the responsibilities of a Marketing Manager -
- Develop strategies and tactics for brand building
- Deploy successful marketing campaigns
- Sourcing advertising opportunities and placing adverts in the press in specialist publications
- Experiment with a variety of organic and paid acquisition channels - content creation, content curation, event management, social media, lead generation campaigns, copywriting, and performance analysis
- Produce engaging content for our website that attracts and converts our target groups
- Creating other marketing materials, including leaflets, posters, flyers, newsletters
- Measure and report performance of marketing campaigns, gain insight and assess against goals
- Monitor competitor activity
Requirements -
- Demonstrable experience in marketing together with attitude to learn
- Demonstrated experience in writing and proofreading copy
- Knowledge in conducting market research, for example creating questionnaires and conducting focus groups studies to derive insights for developing marketing content
- Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns across channels
- Knowledge of website analytics tools (e.g., Google Analytics, NetInsight etc)
- Up-to-date with the latest trends and best practices in online marketing and measurement
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