The Client :

Global Mfg Co. currently setting up plant and scaling up the business in India.

The Role :

Based out of HO, responsible for the field sales enablement, demand generation and awareness through outbound marketing messages and campaigns.

Key Deliverables (including but not limited to)

- Devising and executing strategy / tactics that drive customer acquisition and retention

- Driving marketing awareness for the company's products and services

- Communicating and generating demand for the company's broader value propositions and offerings

- Work closely with sales, operations and other internal teams to design and implement marketing -programs and initiatives to increase brand awareness and visibility

- Drive multi-channel marketing initiatives across the country based on market intelligence of what works best for each region

- Determine the marketing mix and implement appropriately.

- Gather, interpret, analyse and utilize data and market intelligence to drive key initiatives across regions.

- Maintain and update the website as a key communication tool for the company.

The Person for the role :

- A graduate / PG in Marketing Mgmt with about 5 to 8 years of experience in B2B sales for industrial products.

- Sound understanding of both on and offline marketing channels

- Ability to devise and deliver a B2B multi-channel strategy

-Excellent communication and exceptional writing skills

- "Hands on" approach and be willing to "get their hands dirty"

- Be flexible with a can-do attitude and flair for creative problem solving

-Experience of using digital and social channels to drive business growth

- Analytical capabilities with an ability to use and interpret data to make business decisions

Work location :

Based out of factory at Oragadam, Chennai.

Selection Process :

Will have a initial screening followed by case study. Responses to the case study will have to be presented at the face to face final interview.

Are you looking for a challenging role with a progressive company ? Do you possess the skills and and background that they are looking for ? Please reach out to me.

We will review the profile and revert to you within 10 days of receiving your profile based on the relevance. Thanks.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.