INTRODUCTION

Our Client is targeting rapid growth across APAC. This growth would be from key vertical markets like Life Science, Heat Treatment, Glass and Plastics. In order to deliver this growth strategy, it is important that the organization has a dedicated Marketing Managers working closely with the vertical Business Development Managers and the Global Marketing Organization.

MAIN RESPONSIBILITIES

- End to end development of marketing programs from strategy to execution

- Ideate, develop, and oversee the execution of marketing campaigns

- Develop and manage marketing budget to meet marketing objectives and measure results of the marketing program

- Manage CRM and other web analytical tools for reporting

- Manage all promotional activities for brand including internal communications, lead generation, branding, relationships with partners, & reporting activities

- Maintenance of sales enablement portals

- Marketing systems management across

- Need to work across disciplines and on larger engagements serving customers (internal & external) and partners/ campaigns etc

- Monitor, review and report on all marketing activities and results

- Demonstrate ability to interact and collaborate with employees, customers, partners, analysts

- Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity

- Maintain professional internal and external relationships that meet company core values.

- Effective development of project briefs with clear timescales, scope, skills and effort required to completion

- Strong understanding of commercial and account strategies with the ability to tailor implementation and wider delivery processes to meet all stakeholder requirements

- Ability to manage multiple projects/tasks at once. Excellent project initiation skills

- Understanding of wider Usability and accessibility constraints, gain expertise to continually improve the website and portal areas.

- Develop website specifications and design and build Marketing Communications for web related needs

- Manage partner ecosystem for co-marketing activities

COMPETENCIES AND KEY METRICS :

- Strong business and technical mindset.

- Proven track record in end-to-end marketing

- Excellent knowledge on various marketing strategies and approaches

- Ability to develop marketing messages, marketing content etc

- Ability to conduct marketing research around market-share, brand image, industry performance etc

- Organised methodical approach, able to work effectively in occasionally intense environment.

- Builds good relationships with external and internal customers.

- Drive for results.

- Foster open communication and team work.

- Display organisational awareness.

The Primary KPIs for this role are :

- Meet or exceed Lead targets

- Increase market share in key industry verticals

SKILLS, KNOWLEDGE AND EXPERIENCE :

Skills :

- Proven track record in marketing

- Strong experience in understanding customer needs and business drivers

- Must be team and task oriented but capable of logical and original thought with the ability to react coolly under stress.

- Experienced and capable individual who is self motivated, articulate, and decisive with strong management/leadership/business skills.

- Building and maintaining external customer relationships

- Process compliance and process management

- Communication

- Understands market dynamics and competitive environment

- Able to use market research effectively to understand customer, markets, channels

- Anticipates changes in the market and adjusts strategies accordingly

Experience

- Minimum 10 years in the industry with at least 5 year's proven experience in marketing

QUALIFICATIONS

- Preferrably B.E & MBA / PGDM, Specialization in marketing

Interested candidates can apply with their updated profile

R. Mahesh Kumar,
Global Professional Services
Chennai

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