- Fantastic work culture

- Attractive Salary & Benefits

- Opportunity to make a positive impact

We are hiring for a new startup in the fast food space, working from cloud kitchen.

The Job Key responsibilities areas :

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Translating brand strategy into brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online and social media.

- Participating in product development, pricing and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Driving performance marketing via Demand Generation / Customer Acquisition Funnel, Display Ads, Facebook Ads, Google Ads, Media Buying, PPC and SEO / SEM.

- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.

Ideal Candidate Key Competencies :

- You have at least 1 year experience ideally in Brand / Product Management, Digital Marketing or Marketing Communications within Hospitality, Leisure, Travel industry.

- Experience within Demand Generation/Customer Acquisition Funnel and Performance marketing would be a strong advantage.

- You are a strong networker & relationship builder

- You pay strong attention to detail and deliver work that is of a high standard

- You possess strong analytical skills and are comfortable dealing with numerical data

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.