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28/09 Sukhada Nigudkar
Founder at Inventure HR Consultants LLP

Views:64 Applications:19 Rec. Actions:Recruiter Actions:19

Manager - Marketing - FMCG (8-12 yrs)

Mumbai Job Code: 236132

Marketing Manager (FMCG Industry Experience)


About Company :


- A Leading Multinational Conglomerate operational in diversified portfolio. Associated as official Partners for India & Subcontinents with leading Clients like Mondelez International, Storck, EFB and similar. Home Grown Luxe Brand.

Job Role :


Brand Attributes and Elements Responsibilities :

- Responsible for all Brand attributes development basis Product Targeted Customer across Market. Brand Identity, visual, Tone, Product Portfolio Business Planning and PnL


- Responsible for Launch, Penetration and Market Share acquisition Plan, Year on Year Plan, Value Chain and Profitability

Marketing Strategy & planning :

- Development and execution of annual marketing strategy in line with business objectives and revenue targets- including product range management, new product briefs, key campaigns and budgets, Partner with the Sales team in devising strategic trade initiatives & trade related activities, Deliver on Market shares & business goals

Content and Creative Strategy :

- Conceptualization and execution of campaigns, photo shoots, videos, social media pages, influencer tie-ups, blogs, PR articles, Creation of brand positioning platforms and generation of effective communication plan

Media Planning & Evaluation :

- Driving penetration and brand awareness through a combination of influencer marketing, digital, PR, visibility, on-ground activations, Planning ATL & BTL communications, developing merchandise.

NPD & Innovation :

- Develop a clean innovation funnel & work with cross functional teams to deliver on same, Leading the cross functional teams to develop and launch the innovation pipeline of SKUs

- Provide leadership and direction to a team & ensure that they are effectively deployed for achieving the business goals, MS goals and profitability goals of the assigned category

The Successful Applicant :

- Should have major experience of marketing role in FMCG brands preferably into FMCG Category,

- Should have worked at senior level position with experience of leading a team

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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