Position: Manager / Assistant Manager - Marketing

Work Location: Lower Parel.

Working Hours: Monday to Saturday - 10:00am to 6:00pm.

Qualification: Any Graduate/ Post- Graduate

Experience required: 7+ Yrs

Industry: Food & Beverages / FMCG

CTC Budget: Upto 15.00 Lpa

Roles & Responsibilities:

- Demonstrate deep understanding and knowledge of digital and mobile marketing ecosystem and leverage them for branding.

- Creating and executing stakeholder engagement strategy for improving company s market share by attracting new customers and maintaining business with existing customers

- Research and evaluate the latest trends and techniques in order to and better ways of measuring social media activity

- Manage and facilitate social media communities by responding to social media posts and developing discussions - Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights, etc.

- Translate segment and regional promotion needs (target audience, key messages) into a plan that includes product launches, sales tools development, internal and external events, editorial & advert opportunities and diversified channels by region and segments.

- Work with external marketing agencies for campaign development and execution for new launches

- Set monthly , quarterly and annual digital marketing calendars.

- Collaborate with external marketing agency & leadership team to drive performance of key brands by orienting the team around marketing strategy, operational & communication plan.

- Ability to undertake market survey to assess new product opportunities.

- Work with Sales team for joint Marketing Programs for key Retail customers.

- Brand Building & Awareness

- Implementing strategies to improve company awareness in markets through brand building, press releases & market development efforts

- Build and grow the FORTUNE brand digitally, across various forums.

- Crafting and executing high quality brand campaigns across media channels that build awareness, consideration for the brand and product portfolio and deliver on customer acquisition and retention goals.

- Build brand awareness, salience and affinity to fuel customer growth and engagement.

- Lead the development of brand voice, key and personality

- Develop, launch and manage new competitions and campaigns that promote the organisation, the brand and its products.

- Performance Metrics & Reporting

- Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement.

- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Experience & Skills:

- 5+ years of overall experience with at least 2+ years in brand and digital marketing. B2B marketing experience will be a plus.

- A proven marketer, with experience of building and executing high-impact product and brand campaigns

- Track record of executing multi-channel and multi-territory campaigns, with a high level of comfort with the tools and techniques of digital marketing.

- Proven expertise in media and promotion planning and management. Robust experience in creative development and execution.

- Ability to influence and work with colleagues across functions

- Strong analytical and quantitative skills - ability to use data to develop and measure marketing programs

- Experience working with advertising, marketing agencies and media

- Up-to- date with the latest trends and best practices in online/social marketing and measurement (Preferably Market development , Media management , Google Analytics , Social media , SEM, SEO, Digital marketing, Brand building , Whatsapp Marketing)

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