HR at Navjyoti Global Solutions Pvt Ltd
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Manager - Marketing - FMCG (5-8 yrs)
Company Name : Koolchaas
JD Marketing Manager
BTL Marketing;
- Providing complete local marketing support to F&B QSR outlets
- BTL budgeting & preparation of BTL Marketing Calendar
- Conceptualizing and driving BTL activations for the F&B QSR outlets
- Responsible for footfall enhancement through centre-specific activation
- Competition analysis to understand the new trends in the market,
- Catchment study for upcoming centres for effective Store launch marketing plan,
- Coordination with Head Office for ATL/BTL implementation.
Branding & Visual Merchandising:
- Coordination with agencies for designing promotional collaterals,
- Planning for outlet-specific marketing collaterals like signage- s, leaflets, etc.,
- Ensuring compliance with brand guidelines,
- To ensure greater brand visibility and create higher brand recall.
Tie ups & Vendor Management
- Cross promotion and tie ups with other brands for activations,
- Creation of partnership proposals for activations,
- Handling Vendors and Store team for activations,
- Effective coordination with media agencies to make use of publicity as an effective marketing tool.
Skills & Competencies
- Marketing & Sales Competency
- BTL Planning & Execution
- Alliances & Partnerships
- Event Planning & Execution
- Excellent Presentation Skills
- Strong Communication & Negotiation Skills
Digital Marketing
- Updating/ uploading images & videos on the company website and at social media platforms (facebook, twitter, etc)
Candidate must have food industry experience.
HR Team
Contact Details: 9315468021
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