Key Responsibilities :

- Marketing Strategy :

- Develop and execute comprehensive marketing strategies that align with the company's goals and objectives, incorporating ATL, BTL, and Digital marketing elements.

- ATL Campaigns :

- Plan, execute, and evaluate Above-the-Line (ATL) marketing campaigns, including TV, radio, print, and out-of-home advertising.

- BTL Campaigns :

- Create and manage Below-the-Line (BTL) marketing campaigns, including events, sponsorships, promotions, and experiential marketing.

- Digital Marketing :

- Oversee the development and implementation of digital marketing strategies, including SEO, SEM, email marketing, social media marketing, content marketing, and influencer partnerships.

- Marketing Analytics :

- Utilize data analytics and key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and provide insights for continuous improvement.

- Creative Content :

- Collaborate with the creative team to develop compelling marketing content and assets that resonate with the target audience.

- Vendor and Agency Management :

- Collaborate with external agencies, freelancers, and vendors to execute marketing campaigns, ensuring deliverables meet quality and timeline standards.

- Market Research :

- Stay informed about industry trends, market conditions, and competitor activities to identify opportunities and threats.

- Cross-Functional Collaboration :

- Work closely with sales, product development, and other teams to ensure alignment and effective communication of marketing strategies.

- Budget Management :

- Manage and allocate the marketing budget effectively across ATL, BTL, and Digital channels to maximize ROI.

- Team Leadership :

- Manage and mentor a team of marketing professionals, including ATL specialists, BTL specialists, and Digital marketing experts.

Qualifications :

- Bachelor's degree in marketing, Business, or a related field. Master's degree is a plus.

- Minimum of 5-10 years of progressive marketing experience, with a strong background in FMCG, including juices, carbonated beverages, and herbal products.

- Proven experience in marketing leadership roles, with a track record of successful campaign management.

- Strong analytical skills and proficiency in marketing analytics tools.

- Excellent communication, leadership, and project management skills.

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