Manager - Marketing - FMCG (2-5 yrs)
- Sales promotion Activity.
- Brand promotions
- Experience in sale in Fruits,vegetables and grocery
- Sales oriented candidate required
- Team Management
- Experience in FMCG managing the digital marketing of the brand
1. Plan Marketing, Branding and Promotional activities of assigned product range.
2. Design and manage marketing campaigns and promotional activities as per product, category, and seasonality.
3. Plan for new introductions, cross promotions in line with Sales strategy and tap new markets.
4. Plan Consumer Engagement Strategy for Retail, establishing requirements and formulating activities.
5. Analyze and monitor competitor and consumer activity to identify opportunities for growth.
6. Work with Branding Strategy Consultants, Brand Development, Creative Agencies, Retail Marketing and Merchandising Agencies.
7. Understand Market demands and share market intelligence for product mix.
8. Managing, analyzing and reporting market data.
9. Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues.
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