Brief

- Design the entire marketing & sales strategy and overall business plan

- Chart out marketing strategies and contributing towards enhancing business volumes & growth

- Conduct competitor analysis & competency mapping for keeping abreast of market trends

- Devise & implement marketing activities for successful launch of new products and conduct market surveys for the same

- Manage business operations with key focus on top line profitability

- Lead complex negotiations to ensure profitable growth.

- Evaluate performance and monitor distributor sales & marketing activities

- Manage network of Channel Partners across India for deeper market penetration & reach

- Deft in managing overall profitability of operations by deploying available resources in an optimum manner to achieve organizational objectives

- Identify prospective clients and generate additional business from existing ones to attain business targets

- Initiate and develop relationships with key decision makers in target organizations for business development

- Monitor availability of stock, making appropriate arrangements to ensure on time deliveries

- Establish corporate strategies and develop business plans for the achievement of various goals

Key Requirements

- Should possess master's degree with specialization in marketing.

- This individual will have a minimum of 12-15 years of experience with progressive growth in marketing, business development, or general management of a company delivering consumer goods into the FMCG space.

- Proficient in providing direction, motivation & training to various teams for ensuring optimum performance levels

- Sound Experience / Connections in the FMCG market, ideally in the tea business will be preferred.

- Have had a senior role, or leadership position in a rapidly scaling business with experience of managing teams.

- Experience in leading product campaign & launches/brand-building

- An effective communicator with excellent interpersonal and client servicing skills.

- Strength in consultative marketing and development of strategic client and business relationships with prior experience in Beverage marketing.

- The candidate should be a creative leader who has proven success in being the leader of a team-based marketing processes.

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