Job Description- Marketing Manager

Company- KREDX Group of Companies.

URL- www.kredx.com

Position - Marketing Manager

Experience- 6-10 Years

Work Location- Bangalore, KA.

We are a Tech-led company

- First and biggest fully digital cashflow-based financing company in India

- Work in a multi-cloud environment collaborating with partners and industry veterans to adhereto best practices and ensure security and compliance

Leveraging the latest technologies - whether in the backend, frontend, servers, DevOps, SaaS, or opensource - to go fastest to market

- Deep focus on user experience, system robustness, and security

- The team from many different backgrounds and experiences across different geographies, sectors,and tech stacks

- Close collaboration between product, engineering, and data science to come with best-in- classproducts

- Founding Team Financials Founded in the year 2015 in Bangalore by IIT and Stanford alumni. Management backed up by more than 2 decades of experience in Technology, Banking, and Finance.Backed by multiple series of funding by Prime Venture Partners, Sequoia Capital and Tiger Global Management

What you can expect apart from attractive compensation at KredX, apart from monetary

benefits

Bi-annual appraisal cycle

- Need a break? We've got your back for 15 days in a year. We know that some of the best ideas come when you're on vacation

Feeling blue? No problem! You get 12 days in a year to deal with this & rejuvenate your mind andbody

And a lot more.....We can discuss it!

About KredX

KredX is a supply chain solutions provider which operates an online Bill Discounting Platform popularly known as "KredX". KredX was incorporated in 2015 by a clutch of bankers and techies from IIT Kanpur & Stanford to disrupt the trade receivables discounting space in India. KredX over a period of time added many more products in the area of Working Capital, Growth Capital, Treasury, Income products using deep tech solutions catering to Large enterprises/corporates. It has offices in Bangalore, New Delhi, Mumbai, Ahmedabad, Pune and Chennai.

Roles and Responsibilities:

- Responsible for the end-to-end planning, creation, and execution of performance and branding campaigns that drive brand awareness, engagement, and lead generation for both B2B and B2C Target Segments.

- Implement ABM strategies to acquire new clients for domestic and international finance & saas products.

- Planning and executing all Organic and paid Campaigns, including SEO, SEM, SMO, SMM, Affiliate Marketing, Influencer Marketing, Email Marketing, Content Marketing, Database procurement, App/Mobile Marketing, whatsapp marketing, Linkedin marketing, etc.

- Execute email marketing and nurturing campaigns, increase lead generation and funnel conversion and increase customer engagement.

- Managing various vendors and affiliate partners, Negotiating on commercials for leads and databases.

- Design and implement data-driven digital marketing campaigns across channels (SEO, SEM, social media) to generate leads and maximise ROI

- Manage digital advertising budgets and optimise paid channels.

- Creating and building brand awareness within the offline communities of DSA, Channel partners, Industry associations, etc., and generating quality leads from these channels.

- Organise, conduct or participate in awards and events to generate leads and promote the across these channels.

- Optimise Local business profiles and generate leads via GMB.

- Optimising inbound and outbound calls by effectively managing, implementing, and tracking the cloud telephony platform

- Domain management ( purchase & management of domains, getting emails created, etc)

- Running interactive campaigns for Webinars and Podcasts via various channels.

- Analyse sales and customer behaviour data to develop new direct marketing campaigns and strategies to meet and exceed quarterly sales targets.

- Analyse marketing performance, measure campaign effectiveness and recommend improvements, Conduct market research to identify new customer segments and opportunities for global expansion.

- Collaborate with cross-functional teams to integrate digital and content marketing initiatives and efforts with overall business objectives.

- Streamline sales operations processes by creating automated workflows and various reports for management and team members bi-weekly and monthly to showcase the performance of the marketing and sales teams.

- Optimise the CAC by doing a deep dive into the data, analysing the spends vs returns, calculating ROI on a regular basis, etc.

- Managing, motivating and mentoring an in-house digital team, leveraging the team's strengths through engaging and effective team management.

- Stay up-to-date with the latest trends and best practices in digital marketing to continuously improve campaign effectiveness and develop new and innovative ideas and strategies for promoting the business.

Preferred candidate profile

- The ideal candidate should possess natural business acumen, an understanding of B2B business's domestic and international market dynamics, and a strong sense of customer success.

- 6-10 years of experience in B2B fintech's digital and offline growth with a proven track record of success

- Deep understanding of B2B customer acquisition strategies and ATL/BTL marketing best practices

- Strong analytical skills and ability to translate data into actionable insights

- Excellent communication and collaboration skills to lead and inspire a team

- Experience managing both small-scale and large-scale b2b digital marketing campaigns (Budget optimisation)

- Proficiency in marketing automation platforms is preferred.

- Understanding and experience in implementing cloud telephony services is preferred.

- Experience in end-to-end email marketing ( including implementing SPF, DKIM, DMARC, etc) is preferred.

- A deep understanding of social media marketing is required

- Good Knowledge of Google Analytics, Google Webmaster, Google Tag Manager, Marketing automation tools, cloud telephony etc is mandatory.

- Good knowledge for finance works in both domestic and international markets is mandatory

- Should have good negotiation skills to Work with affiliates, partners, and industry associations.

- Knowledge of conducting events (digital and offline) is required.