Manager - Marketing - Exclusive Brand Outlet (2-6 yrs)
Manager EBO
Roles & Responsibility :
- Develops & implements strategic initiatives for outlets as per the budget.
- Identifies key trends in the market specifically for sales activities & retail business and develops plans to replicate these trends.
- Increase footfalls at stores driven by different marketing initiatives.
- Responsible for developing quality measurement tools necessary to monitor outlet KPI i.e., Mystery shoppers, Customer surveys, etc.).
- Customer delight ratings and repeat customer rates.
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our stores.
- Responsible for Effective Store Launches
- Drive Marketing Calendar for EBOs led by festive & CRM-related campaigns.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Work closely on a store-by-store basis to address specific marketing/promotional needs.
- Monitor troubled stores and recommend programs to elevate them to profitable operations.
- Build strategic relationships and partner with key industry players, agencies, and vendors.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Oversee and approve marketing material.
- Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
- Analyse consumer behavior through online and face-to-face surveys.
- Oversee lease-required advertising programs for specific retail properties.
- Create targeted advertising campaigns for stores including radio, direct mail, billboards, newspaper advertising, cross tie-ups, and more.
- Execute Retail Marketing in translating Corporate Marketing initiatives into programs for Retail stores.
- Work closely with the Graphics department to develop creative and manage the process from inception to execution.
- Work in tandem with Operations & Visual team to ensure effective communication with the field and store management.
- Travel retail stores as well as competitors to evaluate marketing initiatives with written reports and recaps.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
