Manager - Marketing - Electrical Products (8-10 yrs)
Job Profile :
- Develop and Drive end to end marketing programs. Develop and execute the marketing strategy for brand development & positioning and market visibility.
Responsibilities : Strategic Marketing - designing marketing strategies independently like brand positioning, brand awareness, pricing.
1. Strategic planning including market and competitive analysis, customer segment selection and penetration plans, and product positioning (cross selling / up selling)
2. Oversee marketing communications including branding, public relations, advertising, digital marketing, white papers, trade shows, seminars, collateral materials, analyst and market research management, and website design & content.
3. Work closely with Sales Heads to: Develop and manage channel and partner strategies and programs, with a view to maximize sales and realization.
4. Oversee product management including market and customer research for market and product requirements, interface with R& D for product development, product pricing and product lifecycle management.
5. Oversee product marketing including product launch management, presentations, sales tools, competitive analysis and general sales support.
6. Work with CEO/Directors to identify and develop strategic alliances and close/grow major customer accounts.
7. Develop and manage the Company's entire marketing budget.
8. Develop and track metrics and success criteria for all marketing programs and activities. 9. Build, manage and motivate the team.
Candidate Profile :
1. MBA with 8 -10 years relevant international sales experience. MBA with BE/BTech Electrical engineering will be added advantage.
2. Should have worked in electrical manufacturing or energy automation solution industry. 3. Ability to plan and manage at both strategic and operational levels -effective consumer marketing (B2B) strategies and plan for the organization.
4. Experience in B2B marketing.
5. Exposure to PR, corporate identity system, website, digital marketing, content development, event management, market research etc.
6. Substantial experience working with business and industry press.
7. Merchandising
8. Should be in a capacity of individual contributor
9. Strong communication and presentation skills (written and verbal). Preferred Industry, Electrical products and devices or manufacturing of any products
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