Qualification Required :

- MBA from a reputed institute with specialization in Marketing, 3 to 6 years of experience, with at least 2 years exp. in Education Technology, Gaming or ecommerce domains

- Proven background in developing and executing marketing strategies both in traditional marketing and digital space

EdiQue Solutions was founded with a vision to create path-breaking, dependable and simplified technology solutions for the global education sector. EdiQue Solutions embraces a culture of Collaborative Innovation and Technological Excellence in the Education Technology space. We develop and partner with some of the best Education Technology companies to make effective and innovative solutions available to our clients in the Education arena worldwide.

Our subsidiary, Mentric Services has developed a unique collaborative tool EDXEPRT connecting educators across the globe with the vast universe of stakeholders and institutes looking to engage them through different interventions. Our platform is completely customizable and is available both on the Web and Mobile.

Our DNA is reinforced by our resilient network of Global Partners who are continually adding intrinsic value to what we are creating and deploying across the world. Our associations are augmented by the passion we share for making a difference to all our stakeholders.

We are committed to attracting, engaging and retaining talented, energetic and committed professionals who choose to excel and have the drive, passion and determination to help us succeed. We offer the right individual a highly valuable work experience in an exciting environment to showcase and hone their skills and initiate their own path.

Key Responsibility Areas :

EdiQue's Marketing team is seeking an individual to do the following :

We- re looking for a hands on marketer to join our team. You- ll be expected to work across several aspects of marketing for both the parent organization, EdiQue and our subsidiary,

Mentric Services - from branding and positioning to targeted outreach and strategy, go-to-market strategy, campaigns, advocacy, events and communication.

- Creating effective marketing materials for EdiQue's various solution segments in partnership with product teams

- Assist with the design and creation of assets required to support internal and external communication campaigns

- Plan and execute all digital marketing initiatives for EdiQue Group and should have working knowledge of SEO, Google Adwords, email & social media marketing and display advertising campaigns

- Identify and support the sales teams for effective participation in industry events through representation in the panel discussion and showcase of organization products & solutions 

- Partner with cross-functional stakeholders including product, user experience, design, analytics, creative and leadership, to drive product roadmaps, strategy and execution

- Identify trends and insights, and optimize spend and performance based on the insights; Leverage marketing insights to better understand our customers and represent the voice of the user to strengthen our offerings

Skills & Attributes :

- Strong project management skills, with experience in developing and executing marketing strategy successfully while collaborating cross-functionally.

- Demonstrable experience leading and managing SEO/SEM, PPC, marketing database, email, social media and/or display advertising campaign.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

- Proven problem-solving and analytical capabilities. Proven ability to develop creative/nontraditional solutions for challenging, undefined problems.

- Passion for working with technology products and solving consumer needs

- An appetite and ability to quickly to take initiative, learn and be comfortable using new platforms and tools

- Analytical mindset to transform raw data into actionable insights

- Excellent verbal and written communication skills

- Proactive, independent worker with the capacity to lead, motivate and work well with others.

- Must take initiatives, detail oriented and be able to meet deadlines

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