Manager - Marketing - Education (5-7 yrs)
Company : Education client which is being seen as a pioneer in transforming learning for kids in the rural and semi urban areas using very interesting and engaging models.
The Marketing Manager is a corporate marketing including Digital Marketing, PR & Communication, collateral design and executing marketing events. The role is based in Chennai and requires someone who can work independently and take complete ownership of the marketing activities
Job Description :
1. Evolve strategic marketing plans to boost revenue and brand/company image in consultation with relevant departments.
2. Liaise with Marketing and PR agencies to ensure the Marketing & Communication objectives are met
3. Ensure quality and adherence to brand values in all communication
4. Explore various opportunities to push the brand into related channels (B2B & B2C) as needed
5. Organise and execute marketing events end to end such as workshops, seminars and exhibitions
7. Exercise tight control over expenses and ensure maximum value for money derived from all marketing activity
8. Leverage social media strategies to achieve high penetration at low cost to relevant segments.
To fit this role you must have :
- Proficiency in planning & executing all communication, PR, marketing campaigns, and accelerating the overall business growth
- MBA with 3-6 years of experience in Branding, Communication, PR and marketing
- Specific experience in conceptualising and executing BTL promotional activities
- Excellent communication skills Experience in developing marketing content across print, digital and video formats highly preferred.
- Be able to mutiltask and handle a variety of marketing assignments
- Be a problem solver
- Ability to travel for various marketing campaigns
- Be ready to work in a startup environment
Location is in Chennai.
Please note you should apply only if you are passionate about education sector and bringing about a change in the learning patterns of rural and semi urban kids. If this is just another job opportunity for you to perhaps earn more then you would not be a great fitment.
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