Accountabilities & Responsibilities :

- Establish CLIENT as the qualification of a career in management accounting

- Plan, implement and deliver an integrated regional marketing and communications plan to support CLIENTs business objectives of student recruitment and progression to membership.

- Develop and implement regional marketing campaigns from creative development, collateral production, advertising, and media planning/buying, including event management as required.

- Select, manage and maintain good working relationships with regional 3rd party suppliers e.g. creative agencies, printers, photographers, copywriters, media buyers, PR agencies.

- Manages the implementation of marketing and brand campaigns including creative development, collateral production, advertising, media planning, purchasing and event management.

- Supports Business Development department with executing marketing and communication campaigns for all stakeholders.

- As a regional Brand Custodian :

- Embed the CLIENT footprint, values and brand ethos within the region.

- Ensure brand guidelines and core messages are accurately and consistently applied.

- Take part in quarterly brand audits to promote best practice and the sharing of ideas, innovation and resources.

- Manage the use of central marketing and communications tools such as our online marketing resource and in-house HTML email campaign tool.

- Provide final sign off on all marketing / event related collaterals.

- Work closely with Business Development team on the right marketing tools and channels for the Association's brand marketing and communication messages as tailored to the right target audiences.

- Responsible for the planning and execution of social media campaigns to increase brand awareness across key stakeholders.

- To ensure that strategies and plans are developed and delivered in alignment with the regional/country strategies.

- Identify relevant income generating opportunities and work as appropriate with other departments to develop products and campaigns.

- Media liaison - inviting the press to CLIENT events, assist PR & Comm Manager in preparing and submitting press releases and arranging media interviews.

- Responsible for managing 3rd party vendors in delivering their services for the Association.

- Ensure all the communication materials are aligned with the Association / brand guideline and compliant with all legal aspects of marketing, particularly copyright and trademark issues.

- Manage the website content for the region.

- Represents the Association and involves in the Association events as required.

- Display the Association Behaviours at all time.

- Any other relevant responsibilities as assigned by the Line Manager.

Knowledge, Skills & Abilities Required :

- Creative acumen

- Meticulous and high attention to detail

- Self-Initiative and pro-active

- Public relations and presentation skills

- Good communications skills - both written and oral

- Project and event management skills

- Able to work independently as well as in a team

- Able to work under pressure and meet tight deadlines

Required Experience, Qualifications & Education :

- Bachelor's Degree in Communications, Marketing, Education or any equivalent field.

- At least 4 year(s) related experience in Marketing and Communications.

- Experienced in educational institution, professional bodies or PR/Advertising agency preferably.

- Experienced in managing design, printing and production are an added advantage.

- Strong in building rapport with senior level management.

Preferred Experience, Qualifications & Education :

- Able to motivate, coach and lead others

- Courteous and professional

- Good IT skills

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