Salary Range: Up to 1.5Lac - 3.5Lac per month (Based on experience and interviews)

Job Summary :

We are seeking an experienced Senior Marketing Manager to lead our e-commerce marketing initiatives. The ideal candidate will have extensive experience in developing and executing comprehensive marketing strategies, optimising campaigns for engagement and conversion, and analysing data to inform decision-making. This role is essential for driving the growth of our marketing services and enhancing the overall customer experience.

Perks & Benefits :

- Work Schedule: 5 working days with fixed shifts and weekends off.

- Work Culture: Enjoy a fantastic work environment with international exposure and opportunities for professional development.

- Flexible Work Model: Hybrid work setup with day shifts and paid leave.

- Career Growth: Lead marketing initiatives for prominent e-commerce brands, contributing to impactful marketing strategies.

Why Join Us?

- Be part of a fast-growing marketing company.

- Work in a collaborative and supportive team environment that encourages growth and creativity.

- Gain hands-on experience and play a key role in shaping the future of marketing.

- Enjoy a flexible hybrid work model that promotes work-life balance.

Key Responsibilities :

Marketing Strategy Development :

- Design and implement comprehensive marketing strategies that align with business objectives and maximise customer engagement and conversion.

- Develop targeted campaigns based on customer segmentation, lifecycle stages, and buyer personas.

Campaign Management & Execution :

- Oversee end-to-end campaign management, from conceptualization and content creation to deployment and monitoring.

- Coordinate with design, content, and technical teams to ensure campaigns are visually appealing, compelling, and error-free.

Performance Analytics & Optimization :

- Track and analyse campaign metrics (open rates, click-through rates, conversions) to assess performance and identify areas for improvement.

- Use A/B testing, data insights, and customer feedback to refine and optimise content, timing, and personalization strategies.

Team Leadership & Development :

- Manage, mentor, and motivate a team of marketing specialists, setting clear goals, providing feedback, and fostering a collaborative team culture.

- Guide team members on best practices, innovative strategies, and process improvements to enhance productivity and campaign success.

Cross-Functional Collaboration :

- Work closely with product, sales, design, and customer success teams to ensure cohesive marketing efforts and consistent messaging across all touchpoints.

- Collaborate with data analysts to leverage customer insights and optimise targeting strategies.

Customer Retention & Engagement :

- Develop strategies to improve customer retention, nurture leads, and build customer loyalty through effective marketing tactics.

- Focus on lifecycle marketing, such as onboarding, re-engagement, upsell, and loyalty campaigns, to drive long-term customer value.

Budget & Resource Management :

- Manage marketing budgets, ensuring efficient allocation of resources and maximising ROI.

- Evaluate tools and platforms to enhance campaign efficiency and productivity.

Compliance & Best Practices :

- Ensure compliance with marketing regulations (such as GDPR and CAN-SPAM) and implement best practices to maintain high deliverability rates and protect brand reputation.

- Stay updated on industry trends, tools, and emerging best practices to ensure that strategies remain innovative and competitive.

Content & Personalization Strategy :

- Oversee the development of personalised and engaging content that aligns with brand voice and resonates with target audiences.

- Implement advanced personalization techniques, such as dynamic content and automated workflows, to create tailored customer experiences.

Reporting & Stakeholder Communication :

- Prepare regular performance reports and deliver insights to senior management, highlighting successes, challenges, and opportunities for growth.

- Make data-backed recommendations to refine and enhance overall marketing strategies.

Qualifications :

- Experience: Minimum 8 years in marketing, with at least 5 years in a leadership role, specifically in marketing and e-commerce.

- Expertise: Proficiency in marketing platforms, data analytics, and CRM tools.

- Analytical Skills: Strong analytical mindset with the ability to convert data insights into actionable strategies.

- Leadership & Teamwork: Proven leadership skills with experience managing teams and driving collaborative efforts.