Talent Acquisition at Smartwork Consultants
Views:64 Applications:23 Rec. Actions:Recruiter Actions:4
Manager - Marketing - eCommerce (5-14 yrs)
We are hiring Marketing Manager for a FMCG manufacturing company.
Responsibilities :
- Work closely with the MP, Hod's and external agencies to arrive at brand strategy; and marketing strategy for the year.
- Derive the marketing plan and target from the broad strategy and operationalize them.
- Do both ATL & BTL Activities
- Develop and deploy successful inbound and outbound marketing campaigns and own their implementation from ideation to execution.
- Budget the marketing expenditure based on sales plan.
- Allocate the budget wisely and ensure marketing activities stay within the budget.
- Develop capable human resource through appropriate training and performance management.
Scope :
- Financial
- e-commerce volume (Plan vs Actuals)
- Marketing Budget vs Actual
- Marketing Plan vs Actual
- Marketing Expenditure vs RoI
- Non-Financial
- Brand Equity Index
- Market Share
- New Product Launch Lead Time
- Customer Satisfaction (e-commerce)
- People Development
Requirements :
Experience: 5+ years
