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26/08 Pradeepa
Talent Acquisition at Smartwork Consultants

Views:56 Applications:21 Rec. Actions:Recruiter Actions:4

Manager - Marketing - eCommerce (5-14 yrs)

Madurai Job Code: 341164

We are hiring Marketing Manager for a FMCG manufacturing company.

Responsibilities :

- Work closely with the MP, Hod's and external agencies to arrive at brand strategy; and marketing strategy for the year.

- Derive the marketing plan and target from the broad strategy and operationalize them.

- Do both ATL & BTL Activities

- Develop and deploy successful inbound and outbound marketing campaigns and own their implementation from ideation to execution.

- Budget the marketing expenditure based on sales plan.

- Allocate the budget wisely and ensure marketing activities stay within the budget.

- Develop capable human resource through appropriate training and performance management.

Scope :

- Financial

- e-commerce volume (Plan vs Actuals)

- Marketing Budget vs Actual

- Marketing Plan vs Actual

- Marketing Expenditure vs RoI

- Non-Financial

- Brand Equity Index

- Market Share

- New Product Launch Lead Time

- Customer Satisfaction (e-commerce)

- People Development

Requirements :

Experience: 5+ years

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