HR at Infinia Lifestyle Private Limited
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Manager - Marketing - eCommerce (2-7 yrs)
We are an upcoming lifestyle fashion brand catering to the ever increasing urban youth of the country. Our mission is to launch a range of apparels which allows people to seamlessly transition between their active and leisure moments of the day and at the same time make them affordable and accessible to a big section of the society.
We are looking for an up and coming E-commerce Manager to deal with website management, digital marketing and e-commerce management. Reporting directly to the founder, you will be an analytical thinker who can think outside the box and bring exciting ideas to the brand with a creative vision. This is a really exciting position for someone who has a track record of scaling ecommerce sites and enjoys the hands on challenge.
Responsibilities and Duties:
- Define, plan, and execute campaigns across multiple digital channels including organic search, paid search & social, that result in sales qualified opportunities.
- Track and report on performance metrics real-time (traffic, leads, revenue), using this data to continually optimise our digital marketing efforts.
- Integrate online marketing and social media with direct mail, print ads, TV and radio Designed and evaluated A/B tests
- Create content for PPC landing pages, websites, social media and email and continually optimised advertising campaigns in AdWords, Facebook, and YouTube
- Handle day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimisation of paid search campaigns
Desired Skills and Experience:
- You live for improving conversion metrics, driving marketing qualified leads, and sourcing pipeline through digital channels - and you- ve had a hand in this in prior roles.
- You- ve had hands-on experience working with Google Analytics, CMS, and marketing automation
- 2+ years of digital marketing and e-commerce experience within a fashion or FMCG environment
- Excellent verbal/written communication skills
- Must be able to work independently/take initiative
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