Founder at Growthhub Consultants
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Manager - Marketing - Digital eCommerce (5-7 yrs)
- Lead & Manage end to end website strategy development & day to day operational execution - including promotions, paid advertising, mobile, email & product launches
- Grow online commercial results, ensuring websites are a strong driver to achieve overall company revenue projections
- Collaborate with Product, Sales, Marketing & Creative Teams in the design & development of ecommerce assets & programs & maximize return through testing, site optimization, UI/UX & improving online customer experience
- Contribute to SEO, social media, mobile & email strategy & execution
- Oversee content management for all websites
- Evaluate competitive benchmarks & continue to drive improvements to digital marketing strategy
- Contribute to leadership to the marketing & creative team, building on process & capabilities while nurturing to achieve a higher degree of communication & collaboration
- Access the functionality of the digital marketing team & determine what additional personal assets are needed to hire
- Strategize / launch of new verticals/ D2C
- Manage roadmap for eCommerce & digital experiences, ensuring we always have the most optimal, frictionless experiences for our B2B & B2C platforms
- Develop & execute all digital marketing including SEO / SEM, social media & display advertising campaigns
- To evaluate end to end customer journey across all digital channels & customer touch points
- Develop & monitor digital strategies as per industry standards
- Identify new digital marketing / product trends & improvements
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