HR Executive at BePlaced
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Manager - Marketing - D2C Brand (2-4 yrs)
Position : Marketing Manager
Location : Ghatkopar East, Mumbai
Experience : 2+ years
Salary Upto : 4 LPA
Type : Full time
Role Requirements :
- Lead and manage end-to-end performance marketing, contributing to D2C growth and brand building
- Develop and execute device media plan strategies across Google and Facebook
- Manage and coordinate end-to-end digital marketing campaigns encompassing SEO, SEM, email marketing, social media marketing, content marketing, CRM, influencer marketing, and affiliate marketing
- Drive brand growth and sales by strategically growing brand presence on key marketplaces such as Amazon, Nykaa, and Flipkart etc.
- Strategize promo and product combo designs, conduct price point and product category analysis, and focus on AOV growth improvement, new user acquisition, and CAC optimization
- Establish strategic partnerships and execute cross-promotion activities to maximize brand benefits and drive promotion-based campaigns across voucher partner channels
- Track sales, customer trends, monthly P&L and budgets, and contribution margin, analyze campaign data and metrics regularly to measure performance, identify trends, and recommend strategies for enhancement.
- Organize marketing and PR events, including product launches, seasonal promotions, and strategic alliances with influencers/bloggers.
- Identify challenges in focus areas and provide weekly and monthly reporting/presentation to senior management Manage agency relationships and ensure strong performance and timely deliverables implementation of media plans, creatives, and artworks.
Essential Skills :
- Performance Marketing, Digital Marketing, Growth Marketing, D2C, Google AdWords, Marketplace Marketing, Data Analysis, Google Ads, CAC optimization, Facebook Marketing, Project Management, Analytical Skills, A/B Testing, Presentation Skills
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