Manager - Marketing & Community Engagement (3-6 yrs)
We are looking for someone to lead our Content Marketing and Community Engagement efforts. We are looking to scale our freelancer community to more skill areas and in newer geographies and are looking for a smart marketing professional to build this community leveraging a range of digital channels. In parallel, Flexing It is also focused on providing a community to its consultants and this role would involve driving our engagement initiatives as well. This individual would work closely with the founder and senior team to set up a strong growth acquisition channel via content and building strong narratives via the community.
The key responsibilities for this role include :
- Crafting and driving campaigns to scale Flexing It's community of consultants
- Identifying the target skills (e.g., new technology areas, analytics)and geographies (e.g., Singapore, Vietnam)
- Thinking through channels and planning campaigns - both paid and non paid
- Overseeing implementation of the campaigns and tweaking as needed
- Coordinating with the Tech and product team to ensure SEO and organic search is optimised
- Developing and driving a content marketing strategy with our community at the centre
- Working with the senior team to develop the focus content themes for the year and planning out formats (e.g., blogs, case studies, stories)/channels (social media, others)
- Developing a strategy for engaging with our consultant community on a regular basis to help them build their brands better and exhibit thought leadership, get a pipeline of user generated content that will be helpful for other members of the community
- Coordinating the marketing and amplification for Flexing It's branded research and data-backed publications
- Building relationships and managing the interaction with press and media
- Tracking overall marketing performance on a regular basis and working with the senior team to refine the strategies from time to time
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