Central Hiring Head at Sana Search International
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Manager - Marketing Communications (0-6 yrs)
Ivalue hiring for Marketing : Manager MarCom
Location - Ahmedabad
Applicant Must be having
IT Product / Technical product related exp in sales/Marketing/Business Development or Else Technical Support Executive .
9311350356
share your cv asap
Job Summary -
- Design Marketing Strategy with following objectives :
- Brand recognition for iValue within the region as preferred IT partner / IT partner of Choice for customers.
- Recognition by association with OEM.
- Demand Generation.
- Sales Enablement.
Prepare Marketing Plan :
- Annual Plan based on Strategy
- Quarterly plan with Campaigns focus
- Monthly Activity plans
- Social calendar
- OEM (All) oriented posts
- OEM alignment -
- Know our OEM structure.
- Know OEM specific market drivers.
- Know OEM Branding Guidelines.
- Know OEM Marketing Assets.
- Know OEM driven Campaigns and create alignment.
Competition :
- Competition Analysis.
- Creating Battle cards for use of Sales teams.
- Countering competition campaigns with own.
Execution :
- Lead generation actions via ISR. (240 Data Points per week, 45 Leads per month) - Monitor, guide, measure & Improve.
- Social posts, OEM posts
- OEM (as per case) DG execution.
- OEM Solutions & Case studies decks/pitches for sales team.
- Website revamp/refresh.
- Own all public digital assets (website, estore, brochures, decks, data sheets etc)
- Campaigns (including concept, design, target identification, execution)
Customer Experience :
- Own & manage entire communication spectrum for customer touch points.
- Templatize/Standardize
- Customer SAT
Measure & Monitor :
- Measure efficacy of all campaigns (contribution to revenue)
- Make necessary tweaks based on analysis.
- Monitor health by feedback / mystery customer (or any other method.)
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