Human Resources Executive at Lemonade Advisory
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Manager - Marketing - BTL Vertical (2-7 yrs)
1. BTL Strategy Development :
- Create BTL marketing strategies aligning with overall marketing and business goals.
- Identify and prioritize target audiences for BTL campaigns.
2. Campaign Planning and Execution :
- Plan and execute BTL campaigns, including events, door-to-door, sponsorships, in-store promotions, and direct marketing.
- Coordinate with internal teams and external vendors for successful campaign execution.
3. Budget Management :
- Manage the BTL marketing budget and track campaign expenses.
4. Creative Content Development :
- Work with the creative team to develop BTL marketing materials such as brochures, flyers, and promotional items.
5. Event Management :
- Oversee all aspects of events, including logistics, setup, staffing, and follow-up.
- Ensure a seamless and memorable experience for attendees.
6. Data Analysis and Reporting :
- Monitor BTL campaign performance and use data insights for improvements.
- Generate reports on the ROI and effectiveness of BTL efforts.
7. Vendor and Partner Management :
- Maintain relationships with BTL vendors, agencies, and partners.
- Negotiate contracts to maximize value.
8. Compliance and Legal Requirements :
- Ensure all BTL activities comply with relevant laws and regulations.
