Head at Jobsmart HR Solutions
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Manager - Marketing & Branding - Auto (3-8 yrs)
Location: Gurgaon
Department: Marketing & Branding
Job Title: Asset Monetization Manager
Job Overview:
We are seeking professionals who have experience in monetizing assets (fleet of vehicles like cars, buses, autos, etc.) through partnerships with branding and advertising agencies.
- The role focuses on utilizing a fleet of cabs for branding and advertising purposes. The candidate should have experience in contacting branding and advertising agencies, negotiating contracts, and managing fleet-based advertisement campaigns.
Key Responsibilities:
- Identify and build relationships with branding and advertising agencies across India.
- Manage negotiations related to vehicle branding, ad space, and pricing for campaigns.
- Oversee end-to-end advertising campaigns on a fleet of vehicles, including execution, and monitoring.
- Work closely with the internal operations team and external stakeholders to coordinate campaigns.
- Develop and maintain pricing strategies based on fleet utilization and market demand.
- Ensure adherence to contractual obligations with advertisers and monitor campaigns.
- Resolve issues related to branding and advertising agencies management, and campaign execution.
Qualifications:
- Experience in fleet-based advertising is preferred.
- Strong knowledge of advertising, branding, or marketing partnerships.
- Proven track record in executing branding campaigns.
- Excellent communication and negotiation skills.
- Knowledge of fleet operations.
- Ability to manage multiple stakeholders and campaigns simultaneously.
Desired Candidate Profile:
- Minimum 4+ years of experience in branding, marketing, or advertising roles (e.g., vehicle branding).
- A strong network within the advertising or branding industry.
-Familiarity with the taxi or transportation industry is a plus."
