About Company :

It is an Indian Bio-pharmaceutical organization specialising exclusively in Plasma Protein Therapy. Headquartered in Bangalore- India, PlasmaGen has been making every effort in the domain of Plasma product Industry and has become an Imperative one stop destination for the medical fraternity for most of the plasma products need. We have a basket of plasma products and the widest range of immunoglobulins in India catering to the requisites of various realms viz. Haematology, Oncology, Immunology, Paediatrics, Rheumatology, Dermatology and Neurology.

JOB DESCRIPTION :

- Conceptualize design and implement annual business and marketing plan for the company.

- Prepare annual and quarterly brand plan for the brand/s.

- Design campaigns for sales team motivation

- Conceptual designing of scientific inputs and literature

- Focus and come up with innovative brand promotion strategies on the branding principles and tactics through multimedia platforms

- Plan and administer the company's Marketing budget and keep cost in control.

- Develop promotional material and ensure proper utilization

- Make staffing and hiring decisions for the marketing department.

- Build and develop a marketing team which is competent, commercially astute, dedicated and efficient.

- Train the marketing team for prospective client meetings, presentations, etc.

- Field force training

- Drive and ensure the execution of the adopted strategies at the PAN India sales team level & Measure the effectiveness of the sales activities.

- Planning and conducting cycle meetings

- Assess, recommend and implement solutions to manage and grow the digital community across digital channels

- Drive the project to create new digital content and effective channelization through appropriate sources.

- External vendor management in regard to marketing function

- Should be open to travel and be in constant/ frequent touch with the key opinion leaders.

- Should set up strategic partnerships and assess the impact of the marketing strategies.

QUALIFICATION :

- A UG with science background preferably B.Sc. or bachelors in pharmacy

- An MBA degree in marketing stream a must

- Experience in product management, preferably in specialty segments

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