HR Manager at Yo HR Consultancy
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Manager - Marketing - BFSI (2-5 yrs)
Marketing Manager
Location : Bangalore
Experience : 2.0 - 5.0 Years
Industry : FinTech
Must-Have :
- Experience in SEO, advertising, email marketing
- Working experience in a product startup
- Willing to work 6 days a week
Requirements :
- Have 2+ years of relevant experience in marketing, branding, growth roles at dynamic, high growth companies
- Are a storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience
- Are creative problem solvers, who can juggle multiple things at once. Someone who constantly has ideas for how to make a campaign or situation more successful or efficient
- Have an understanding of Google Adwords, Youtube, and Facebook Ads platforms
- Excellent creative judgment about what capture's people's attention and/or an avid user of social media and content
The Role & Responsibilities :
- Leading the performance marketing & branding strategy to drive organic growth and engagement of the product - across channels
- Ideating, planning & executing full-fledged marketing campaigns as well as product launches, to reach different customer segments
- Leading our digital/social media presence: creating, managing, and evaluating output across all our social channels
- Content marketing, product positioning & messaging informed by user research, market insights, and product understanding
- Driving - out of the box thinking like designing 'virality' loops etc. to interact in fresh new ways with our target audience
- Coordinate key marketing activities including SEO, advertising, email marketing, etc.
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