Recruitment Consultant at TIGI HR Solution Pvt. Ltd.
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Manager - Marketing - BFS (4-10 yrs)
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage the organizations website(s) -content, images, blog, press release, etc.
- Continually work on the Search Engine Optimization of the website(s) - both On-page and Off-page.
- Write and optimize content for the website and social networking accounts such as Facebook and Twitter.
- Track and analyze website traffic flow and provide regular internal reports.
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Fix any errors or bugs in online content.
- Edit and post videos, podcasts and audio content to online sites.
- Create online banner adverts and oversee pay per click (PPC) ad management.
- Write copy for email marketing campaigns.
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
- Attend product launches and networking events.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Handling Offline Press Release; Offline advertising/ branding in Radio, Newspaper, Pamphlets, Ad walker, etc.
- Handling Online Press Release; Online advertising with Google, Money Control, etc.
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