Recruiter at TekPillar Services Pvt Ltd
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Manager - Marketing - BFS (2-4 yrs)
Roles and responsibilities :
- To boost sales and ROI, create and oversee acquisition campaigns for a variety of platforms, such as social media, search engine marketing, and display.
- Use quantitative analysis to evaluate and improve campaign performance based on data-driven insights and strategy.
- Identify problems with marketing performance and determine the underlying cause by using analytics tools like Google Analytics.
- Create user-friendly reporting or visualization dashboards to effectively communicate complex analyses (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Recognize the latest and most pertinent KPI metrics needed for performance optimization and management.
- Test ideas and strategies by collaborating with the marketing and creative departments.
- Achieve measurable increases in cost per acquisition (CPA) and return on investment (ROI) for every channel.
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