Global MNC into Cyber security products requires Marketing Mgr( B2C) Consumer products- Delhi/Navi Mumbai

One of our client a Global MNC which is one of the worlds largest privately owned cybersecurity companies . We operate in 200 countries and territories and have 35 offices in 31 countries. Almost 3,800 highly-qualified specialists work for the company. . We are a global company, with a global vision and a focus on international markets. Our global unaudited IFRS revenue for 2016 totaled USD 644 million. Our independence allows us to be more agile; to think differently and act faster. We are forever innovating, delivering protection that's effective, usable and accessible. We pride ourselves on developing world-leading security that keeps us and every one of our 400 million users protected by our technologies and 220,000 corporate clients one step ahead of potential threats.

We are looking out for Marketing Mgr - B2C - Consumer products for Mumbai or Delhi.

PFB the JD and details -

Client - Global MNC in cyber security products

Job Title : Marketing Manager (B2C) - Cybersecurity Consumer Products

Location : Delhi/Navi Mumbai

Department : Marketing

Reports to : Head of Marketing/Marketing Director

Job Type : Full-time

Job Overview :

The Marketing Manager for Consumer Products will develop and execute marketing strategies that drive demand, build brand awareness, and increase sales in the B2C market. You will work closely with cross-functional teams including sales, product management, and external agencies to ensure that marketing efforts align with business objectives.

Key Responsibilities :

- Develop and Execute Marketing Plans : Create and implement comprehensive marketing strategies to promote consumer products across multiple channels, including digital, social, email, and offline.

- Campaign Management : Oversee end-to-end execution of marketing campaigns from concept to implementation, ensuring alignment with business goals and customer needs.

- Customer Segmentation : Identify key customer segments and tailor marketing messages to address specific pain points and needs of the target audience.

- Digital Marketing : Lead digital marketing efforts, including SEO/SEM, paid media, content marketing, and influencer partnerships to drive brand visibility and sales.

- Product Launches : Collaborate with product teams to design and launch marketing campaigns for new products and features, ensuring successful market entry and adoption.

- Performance Analytics : Track and analyze the performance of marketing campaigns using KPIs such as ROI, conversion rates, and customer acquisition costs. Make data-driven adjustments to optimize future campaigns.

- Budget Management : Manage the marketing budget, ensuring effective allocation of resources to achieve maximum ROI.

- Collaboration : Work closely with internal teams (sales, product, and customer support) to ensure consistent messaging and alignment across all customer touchpoints.

- Brand Development : Ensure that all marketing materials and campaigns are consistent with brand guidelines and values.

- Market Research : Stay updated on market trends, consumer behaviors, and competitive activities.

- Use insights to refine marketing strategies and campaigns.

Qualifications :

- Experience : 6- 9 years of experience in B2C marketing, preferably within the technology or cybersecurity industry.

- Education : Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.

- Digital Marketing Expertise : Strong understanding of digital marketing, including social media, SEO/SEM, email marketing, and e-commerce strategies.

- Analytical Skills : Proficiency in marketing analytics tools such as Google Analytics, CRM platforms, and marketing automation software.

- Creativity : Ability to think creatively and develop innovative marketing campaigns that resonate with the target audience.

- Project Management : Strong organizational and project management skills with the ability to manage multiple campaigns simultaneously.

- Communication Skills : Excellent verbal and written communication skills.

- Team Player : Strong collaboration skills with the ability to work across departments and with external partners.

- Familiarity with Cybersecurity : Knowledge of cybersecurity products and services is highly desirable.

Why Join :

- Opportunity to work with a global leader in cybersecurity solutions.

- Dynamic and fast-paced work environment.

- Collaborative and inclusive company culture.

- Opportunities for professional growth and development.

Kindly share the following details :

- current ctc n notice period
- Expected ctc
- Current and preferred location
- Relevant experience in B2C Marketing in IT/Similar company/industry

If the position interests you kindly share your cv at or contact Pranav- 7011354635