HR Associate at Flexability
Views:128 Applications:49 Rec. Actions:Recruiter Actions:0
Manager - Marketing - Alcohol/Beverages (2-5 yrs)
Location: Goa
Organization: Indian Alcohol/Beverages/Brewery
Working Experience: 2-5 years
Educational Qualification: Any Graduate+ MBA/PGDM
Key Responsibilities :
Marketing Strategy and Campaign Development:
- Develop and implement comprehensive marketing strategies aligned with business goals and target audience.
- Conduct market research to identify customer needs, market trends, and competitor activities.
- Plan and execute marketing campaigns across various channels, including digital, social media, print, and events.
- Create compelling and engaging content to drive brand awareness, customer engagement, and lead generation.
- Manage digital marketing channels, including website, social media, email marketing, and paid advertising campaigns.
- Optimize website content and user experience to increase traffic, engagement, and conversions.
- Monitor and analyze website and social media analytics to measure campaign performance and identify areas for improvement.
- Implement SEO and SEM strategies to enhance online visibility and drive organic and paid traffic.
- Develop and maintain brand identity guidelines and ensure consistent brand messaging across all marketing materials.
- Collaborate with design and creative teams to develop visually appealing and impactful marketing collateral.
- Create and distribute marketing materials, such as brochures, presentations, sales kits, and newsletters.
- Coordinate and execute public relations and media relations activities to enhance brand reputation and media coverage.
- Conduct market research and analysis to identify customer demographics, preferences, and market trends.
- Utilize customer insights and feedback to inform marketing strategies and campaigns.
- Monitor industry trends, competitor activities, and customer feedback to identify opportunities and challenges.
- Conduct customer surveys and gather feedback to measure satisfaction and improve marketing initiatives.
- Collaborate with product development teams to ensure alignment between marketing strategies and product offerings.
- Work closely with sales teams to develop marketing collateral and tools that support sales efforts.
- Partner with external agencies and vendors to execute marketing campaigns and initiatives.
- Coordinate with internal teams to ensure seamless execution of marketing activities and campaigns.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
