Job description

Responsibilities :

Brand development :

- Support definition of brand vision and brand purpose for users and business customers and link to operating plans of the businesses to ensure successful execution

- Build both consumer brand strategy and business brand strategy

- Brand guidelines and governance

Drive and support user acquisition, customer insight & engagement

- Drive user acquisition across the marketing mix including Brand, Performance, CRM and Social channels

- Develop and deploy CRM programs to drive active user engagement

- Understand user behaviors and desired customer needs

- Manage econometric modeling and use maximize ROI marketing efficacy Drive and support PR & Communications

- Build and execute PR and & Communications strategy in line with business objectives

- Map and manage key stakeholders effectively, building positive relationships that build reputation - Oversee key internal and external communications to users, customers and key stakeholders

Manage projects :

- Drive the building of the website and app together with the Tech teams

- Manage key external partnerships and vendor/ supplier relationships

- Interface with key stakeholders and strategic partners marketing and corporate communications departments

Qualifications :

- Hands-on experience in a Marketing Management role spanning the digital media space with hands on experience in platforms such as CMS and CRM systems

- Along with your digital background you also have a flair for creativity and ability to create a true brand image

- You have experience in supporting senior management to build the marketing function

- You had responsibility over marketing spend

- You have grown and supported cross market marketing or branding teams in high growth global organizations

- You are not afraid to challenge, deep dive and roll up your sleeves to get the best job done - Team management and strong stakeholder management is a must

- Commercial ability and mindset with all marketing strategies

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.