Business Support Manager at Snaphunt Pte. Ltd.
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Manager - Marketing (5-10 yrs)
-Join a market leader within Events / Conferences
Our client is an international exhibitions and conference company with events across Middle East, Africa, Asia, the America and LATAM
The Job
Job Title : Marketing Manager
Job Role:
Responsible for the strategizing, planning, development and implementation of marketing activities and campaigns for the events, with the core KPIs of delivering quality exhibitor leads and visitor attendance
Reporting : Group Directors
Location: Bangalore, Dubai
Key Responsibilities:
- Design and execute brand communications and marketing strategies for the events.
- Design and develop marketing and client engagement strategies and initiatives for the MENA, Asia and LATAM regions to drive sales and grow market share.
- Develop digital, print and social media marketing campaigns in line with event branding guidelines and strategy. Drive online traffic, leads and conversions.
- Adherence to budgets. Evaluate effectiveness and relevant performance metrics.
- Conduct market research and identify target universe and key segments within target universe. Conduct competitive benchmarking and provide data-driven insights and best practices.
- Establish relationships with strategically important partners. Work with media partners and trade associations to extend promotional reach.
- Create PR plan (internal or external) and liaise with the event manager/event director.
- Curate content and ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc), ensuring alignment with brand messaging.
- Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.
- Optimisation marketing campaigns to meet strategic objectives of maximising visitor attendance and exhibitor acquisition.
- Lead and mentor a team of marketing professionals, fostering a collaborative environment and ensuring cohesive marketing efforts across departments.
- Ensure smooth execution of onsite event management.
- Timely submitting the marketing KPI report to the management
Ideal Candidate
Specification & Skills Set
- At least 7 -12 years of working experience, preferably 3 -5 years in exhibitions industry
Required skills: Digital Marketing, B2B Marketing, Events Marketing
-Good written and oral communication skills Excellent quantitative skills
- Excellent Excel, PowerPoint
- Strong analytical and presentation skills
- Good attention to detail and accuracy.
- Self-starter with proactive nature, and ability to work autonomously.
-Experience in digital marketing tool and metric
- Highly collaborative
- Thrives on constant change
