The Marketing Manager will be instrumental in shaping and executing marketing strategies that elevate our brand and attract potential clients. This role requires expertise in both Above-The-Line (ATL) and Below-The-Line (BTL) marketing tactics, a deep understanding of the real estate market, and the ability to lead a team towards achieving strategic goals.

Key Responsibilities:

Strategy Development:

- Develop and implement comprehensive marketing strategies that integrate both ATL and BTL approaches to drive brand awareness, lead generation, and sales growth.

- Conduct market research and analyze industry trends to identify new opportunities and optimize marketing efforts.

ATL Marketing:

- Manage and execute ATL campaigns across various channels including television, radio, print media, and digital advertising.

- Collaborate with advertising agencies, media partners, and creative teams to ensure impactful campaign delivery and brand consistency.

BTL Marketing:

- Plan and oversee BTL marketing initiatives such as direct mail, events, sponsorships, and experiential marketing activities.

- Develop targeted campaigns and materials aimed at specific customer segments to drive engagement and conversion.

Digital Marketing:

Lead digital marketing strategies encompassing SEO, SEM, social media, content marketing, and email campaigns.

Analyze digital performance metrics, refine strategies, and optimize campaigns to maximize ROI.

Brand Management:

- Ensure consistent brand messaging and visual identity across all marketing channels and materials.

- Maintain and enforce brand guidelines to ensure a unified brand presence.

Budget Management:

- Develop and manage the marketing budget, ensuring efficient allocation of resources and adherence to financial targets.

- Monitor and report on marketing expenditures and return on investment.

Team Leadership:

- Lead and mentor the marketing team, fostering a collaborative and high-performance culture.

- Coordinate with cross-functional teams, including sales, development, and customer service, to align marketing strategies with business objectives.

Reporting and Analysis:

- Monitor, analyze, and report on the performance of marketing campaigns and initiatives.

- Provide actionable insights and recommendations based on data analysis to drive continuous improvement.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, Real Estate, or a related field; MBA or advanced degree preferred.

- Minimum of 5 years of experience in marketing, with a strong background in both ATL and BTL strategies, preferably within the real estate sector.

- Proven experience in managing integrated marketing campaigns and leveraging digital marketing channels.

- Excellent leadership, communication, and interpersonal skills.

- Strong analytical abilities with a track record of making data-driven decisions.

- Proficiency in marketing software, CRM systems, and analytics tools.

- Creative and strategic thinker with a results-oriented approach.