Recruiter at Talent Trace Consultancy
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Manager - Marketing (4-8 yrs)
- Develop strategies and tactics to get the word out about our company to existing & new customers and drive qualified traffic to our website/company focusing on lead generation.
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies, and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard-copy brochures, website content and press releases, case studies etc.
- Measure and report on the performance of marketing campaigns, gain insight, and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
- Work closely with the planning, and sales team to create the growth strategy for the brand.
- Creating/Managing Search Campaigns, Traffic/Conversion Campaigns & Lead Generation campaigns on Facebook Ads Manager, Google Ads & Display Networks
- Work Closely with the social media team & ensure to smooth execution of the social media Calendars
- Execute effective digital media campaigns on platforms including but not limited to Facebook Ads, Instagram Ads, Youtube Ads, Display, Video, Re-marketing, Branding, Affiliates, etc.
- Working on presentation/analytics and weekly/daily updates.
- Industry exposure in running PPC, Affiliates, and Display campaigns focusing on lead generation.
- Thorough understanding and hands-on experience with social media metrics.
- Managing & Training Marketing team & to get the best out of them to achieve their goals
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
