Job Description

Location: Noida, Sector 62

Job Title: Marketing Lead

Department: Marketing

Job Type: Full-time

Who are we?

At Business2Sell Group, we are pioneers in the digital marketplace, dedicated to connecting buyers and sellers. Founded in 2004, Business2Sell has grown into one of the leading online platforms, offering comprehensive solutions. Business2Sell Group has a diversified portfolio spreading across verticals, such as;

- Netvision as a digital marketing agency,

- BCIC caters to bond cleaning services across Australia

- Business2sell - is a SAAS industry that also helps brokers, private sellers to buy and sell businesses across Australia

Position Overview: The Marketing Strategist will be responsible for developing, implementing, and optimizing comprehensive marketing strategies. This role requires a deep understanding of market trends, audience insights, and digital marketing tactics. The ideal candidate is analytical, creative, and adept at turning data-driven insights into actionable plans that contribute to our business goals.

What will your day look like?

- Develop and execute high-impact, data-driven marketing strategies across digital and traditional channels.

- Conduct thorough market research to identify industry trends, consumer behavior, and competitor insights to guide marketing initiatives.

- Design and oversee integrated marketing campaigns that align with brand objectives, targeting the right audience with compelling message

- Work closely with creative, content, and product teams to ensure cohesive brand messaging and alignment across channels.

- Monitor and analyze campaign performance metrics, adjusting strategies and tactics to enhance effectiveness and ROI.

What are we looking for?

- 4-5 years of experience in marketing strategy, with a focus on digital marketing, campaign planning, and market research.

- Bachelor's degree in Marketing, Business, Communications, or a related field.

- Excellent communication, project management, and collaboration skills.

- Ability to work independently and manage multiple projects in a fast-paced environment.