Manager - Marketing (4-14 yrs)
Marketing Strategy and Planning:
- Develop comprehensive marketing strategies in alignment with the company's overall objectives and target market.
- Conduct market research and analysis to identify trends, competitors, and customer preferences.
- Create marketing plans that include campaigns, promotions, and product launches.
Brand Management:
- Manage the organization's brand identity and positioning in the market.
- Oversee the development of brand guidelines and ensure consistent brand messaging across all marketing channels.
Digital Marketing:
- Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and online advertising.
- Optimize the company's online presence and website to drive traffic and generate leads.
Content Strategy:
- Develop and execute a content marketing strategy to engage the target audience and increase brand authority.
- Supervise the creation of compelling and relevant content for various marketing channels.
Campaign Management:
- Plan and execute marketing campaigns to promote products, services, or events.
- Monitor campaign performance, analyze data, and adjust strategies for maximum impact.
Team Management:
- Lead and motivate a team of marketing professionals, providing guidance and support to achieve marketing goals.
- Conduct regular performance evaluations and facilitate skill development.
- Budgeting and ROI Analysis:
- Manage the marketing budget effectively, allocating resources to maximize ROI.
- Measure and analyze the performance of marketing efforts, providing reports to stakeholders.
Collaboration and Coordination:
- Work closely with sales, product development, and other departments to ensure marketing activities support business objectives.
- Collaborate with external agencies and vendors to execute marketing campaigns and projects.
Events and Sponsorships:
- Plan and coordinate participation in industry events, trade shows, and sponsorships to enhance brand visibility.
