Manager - Marketing (4-14 yrs)
Marketing Strategy and Planning:
- Develop comprehensive marketing strategies in alignment with the company's overall objectives and target market.
- Conduct market research and analysis to identify trends, competitors, and customer preferences.
- Create marketing plans that include campaigns, promotions, and product launches.
Brand Management:
- Manage the organization's brand identity and positioning in the market.
- Oversee the development of brand guidelines and ensure consistent brand messaging across all marketing channels.
Digital Marketing:
- Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and online advertising.
- Optimize the company's online presence and website to drive traffic and generate leads.
Content Strategy:
- Develop and execute a content marketing strategy to engage the target audience and increase brand authority.
- Supervise the creation of compelling and relevant content for various marketing channels.
Campaign Management:
- Plan and execute marketing campaigns to promote products, services, or events.
- Monitor campaign performance, analyze data, and adjust strategies for maximum impact.
Team Management:
- Lead and motivate a team of marketing professionals, providing guidance and support to achieve marketing goals.
- Conduct regular performance evaluations and facilitate skill development.
- Budgeting and ROI Analysis:
- Manage the marketing budget effectively, allocating resources to maximize ROI.
- Measure and analyze the performance of marketing efforts, providing reports to stakeholders.
Collaboration and Coordination:
- Work closely with sales, product development, and other departments to ensure marketing activities support business objectives.
- Collaborate with external agencies and vendors to execute marketing campaigns and projects.
Events and Sponsorships:
- Plan and coordinate participation in industry events, trade shows, and sponsorships to enhance brand visibility.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
