Job Description :

- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).

- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

- Build and manage the companys social media profiles and presence, including Twitter, LinkedIn, and additional channels that may be deemed relevant.

- Create shareable content appropriate for specific networks to spread both our brand and our content.

- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.

- Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).

- Distribute content that educates and entertains our audience and supports marketing goals.

- Drive consistent, relevant traffic and leads from our social network presence.

- Explore new ways to engage and identify new social networks to reach our target buyers.

- Track, measure, and analyze all initiatives to report on social media ROI

- Product promotions and other Marketing & Business Development Activities.

- Responsible for the achievement of set goals on marketing and distribution.

- Assist managing participation in domestic and international events related to ADAPPT.

Requirements :

- Masters degree or equivalent work experience.

- Past experience in marketing preferred.

- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.

- Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.

Bonus skills : HTML/CSS, Adobe Creative Suite, Knowledge of Hubspot

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.