Human Resources at Jobizo
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Manager - Marketing (2-4 yrs)
KEY FUNCTIONS / RESPONSIBILITIES
- Strategies, lead overall digital media plan and execute across online channels.
- Create and manage digital marketing (Brand, Programmatic, social, affiliates) strategies and leverage campaigns to deliver on business objectives.
- Own the strategic development of performance marketing, through a strong mar-tech and data-driven acquisition approach.
- Drive, manage and partner with key internal stakeholders and vendors.
- Manage large-scale campaign planning, execution and optimization strategy for both performance and brand awareness.
- Design social media post and should have experience in content writing.
Experience:
- 2+ years of experience in Performance and Marketing for B2B & B2C customers with a focus on PAN India.
- In your previous role, you should have worked or managed Digital marketing efforts for startup(s).
- Preferred combination of experience in online acquisition and retention marketing in an in-house digital marketing setup.
- A good understanding of funnels, audience segmentation, creative best practices and marketing briefs.
- Excellent skills in analytical and logical reasoning, ability to analyze large and complex data sets to realize appropriate strategies and solutions for app downloads and campaigns.
- Thorough understanding and experience of Bid optimizers, RTB, DSPs, Ad exchanges, DMPs, Audience targeting/segmentation and web analytics tools like GA360/amplitude/Appsflyer.
- Have previously run App Install campaigns.
- Have handled the marketing budget of more than INR 5,00,000 monthly.
- Have a thorough hands-on experience of On-Page & Off-Page SEO.
- Have good knowledge of tools like Google Analytics, Google Search Console, WordPress SEO plugins etc.
- Have run various types of marketing campaigns on Facebook, Google & LinkedIn.
- You have a high level of ownership, comfortable working in independent environments as well as in a large team setup.
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